Menu could soon give you a shock
as restaurants are all set to pass on to customers the increased price of
essential commodities and LPG.Expect a price rise of 10 to 20 per cent on all
food items within a day or two. The hoteliers were jolted on the New Year Day
as the price of commercial LGP cylinder was increased by Rs. 386.Now, a
19kg-cylinder would cost Rs. 2184.50 and a medium-size hotel would burn three
cylinders a day. The net increase in LPG cost would be around Rs. 1,200 a day
for such hotels.
It’s not the LPG price hike alone
that has forced the hoteliers to hike rates. The shortage of beef following the
outbreak of foot-and-mouth disease has pushed up prices of mutton and chicken.
Mutton costs Rs. 440 a kilo, marking an increase of Rs. 40 a kilo, and chicken
costs Rs. 125 a kilo. Shortage of labour and increase in labour charges have
also made the going tough, say hoteliers.
“If the price of foodstuff is not
hiked, hoteliers would have to down shutters,” said the Ernakulam district
secretary of the Kerala Hotel and Restaurant Association, Azeez. The State
secretariat of the association, which has around 5,000 members in the district,
will meet at Kochi on Thursday to decide on the burning issue.
While the price of a cup of
coffee or tea may be increased by Rs. 2 to Rs. 5, the hotels may be forced to
hike the price of meal or chicken biriyani by at least Rs. 10. He said the
association would not issue any directive on the price to be levied on
foodstuff. It would be left to the hotels and restaurants to decide on the price
depending on their investment and running cost, he said.
Poster campaign
To take customers into
confidence, the association has decided to take out a poster campaign across
the State. The price of LPG on December 31, 2013 and that on the New Year Day
will be displayed at the hotels. The poster will explain the circumstances in
which the hoteliers are forced to hike price.
Mr. Azeez said hoteliers didn’t
expect a public outrage following the price rise as the public was aware of the
ground realities.
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