Monday 13 January 2014

COME SANKRANTI, COCK-FIGHTS TO FETCH RS.400 CR

Come Sankranti festival, the Bhimavaram town in West Godavari district also known popularly as the second Bardoliof India comes alive with gambling, coco-fighting and huge marketing for FCMG goods .

The festivities and free gambling and merry making in the Godavari districts is so popular on the east coast that tourists from Odisha, West Bengal, Chennai and also other parts of Telangana land in large number as guests of local contractors, politicians and social elites of the coastal andhra. Bhimavaram also known aqua capital of the coastal area also emerges as open air shopping hub of jewellery, cloth, seafood, electronics for the entire region . 'All FMCG giants' set up shopping marts all along the Howrah high way from Tanuku to Elimanchili for two to three days and sell crores worth goods' says a local YSRC MLA M Rajesh Kumar

The rural people of Godavari districts are often seen conversing at road junctions not about the Srikrishna Committee report on bifurcation of APor the issue of compensation for crop losses sustained in last month's heavy rains.But they are seen animatedly discussing the preparations for cockfights, the illegal but popular sensational sport which is widespread in coastal Andhra region during the Sankranti season.

'We know that the Telangana issue will not be settled in a day or two. But the cockfight season will be over within 10 days. So we are busy with these arrangements,' says Satyanarayana, an organiser of cockfights in Korukonda mandal of Godavari district.

The three day festival of Sankranti is celebrated in myriad forms.Here the notorious cock fight has its own essence and is all set to raise toast to the roosters . Local police and industry sources say that the cock fights are expected to fetch Rs.400 crore this year against Rs.200 crore of 2013. ' There is great rush and crush to participate in this event as , this could be the last year to be conducted in united Andhra ', says a senior TDP MLA T V Rama Rao of Kovvur.

Despite the ban, politicians, their relatives, businessmen and landlords and special invites from far away Hyderabad , Mumbai, Bangalore, Chennai and even Bhuwaneswar , Raipur and Kolkatta participate and bet huge amounts of money on cockfights every year. Disregarding the ban and stern warnings issued by the police against organizing cockfights and indulging in betting, political leaders openly participate in the gambling.

The fights between the specially-bred and trained cocks are organized in open fields as thousands of people watch them. Three to four inch-long blades are tied to the cocks' legs and the fight continues till one of the birds dies. As groups watch the fights,brisk card game,boozing and shopping continues side by side along the sandy beaches and highway villages
Police have put up check-posts all along these districts to prevent the cockfights.' 'We have arrest 120 organisers and over 1000 fighting cocks , but the event is still high voltage across the coastal districts ' says T Baburao Rayudu, district joint collector heading the special task force against these events .

However, leaders are putting pressure on the police, arguing that cockfights are part of the people's tradition and they should not view it merely as gambling. This year, the number of cockfights have increased by leaps and bounds as there is no politician to advise them not to participate. In some places, the cockfights are organized round-the-clock with the help of floodlights, backed by power generators. These have boosted liquor sales, said to be the highest in the whole year.

'Through cock fights we net up to Rs.2-3 crore a day and liquor sales are in the region of Rs.1crore -Rs.2 crore per day,' said Prakash Rao, a village head of seafront village on the backwaters of Bay of Bengal and close to Mugalthur, the native of actor and Union minister Chiranjeevi.

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