Tata Motors today launched ten low-priced truck models under
its 'Prima' brand — Prima LX. The new series is about 20 per cent cheaper than
the Prima range of trucks.
"This range (Prima LX) will take us to high volume
multi-axle truck segment which constitute nearly 65% of the total trucks sold
in the country," Tata Motors Executive Director-Commercial Vehicles Ravi
Pisharody said here.
The new range, includes six heavy trucks for haulage segment
and four for the construction purposes, and is priced between Rs 18.5 lakh to
Rs 32.5 lakh.
The company sells Prima range of trucks between Rs 23 lakh
and Rs 65 lakh.
"The range has been priced just about 5% more than than
our conventional trucks. With its advanced features, it is a great value for
money to customers," Pisharody said.
The conventional trucks of the company are priced between Rs
22-35 lakh.
The company expects the LX range to contribute 10-15% of the
company's truck business in the next three years, he added.
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